Marketing management setup

Management tools of marketing help you optimize your sales and promotion activities on Soctrip. With the voucher generation feature, you can attract customers with attractive offers, or register Soctrip promotions boosting your presence and sales.

 

1. Voucher

Vouchers are a powerful tool to help shops increase sales, attract new customers, and retain old customers. Also, they help solve inventory and create a competitive advantage in the market.
Steps to create a voucher
  1. Click Add voucher in the upper right corner of the screen
  2. Fill in basic voucher information
    • Select a voucher type: Shop voucher or Livestream voucher
    • Enter a voucher code
    • Enter budget (This is the maximum amount you're willing to pay or offer a discount to a customer through a voucher. When the total discount amount of money used by the customer reaches this number, the voucher will no longer be valid)
    • Enter a voucher name
    • Click the time box to set up a valid period for the voucher.
      + Tick No expired date to set up the voucher with an unlimited valid period.
  3. Set up the voucher
    • Voucher with fixed amount: Reducing a certain amount of money on each order when applying vouchers.
    • Voucher by percentage: Reducing an amount of money corresponding to a percentage of the total order value when applying vouchers.

    Case 1: Select the voucher with fixed amount

    Step 1: Select Fixed amount and then input the corresponding money amount

    Step 2: Input the minimum order value to be applicable to the voucher

    Case 2: Select the voucher by percentage

    Step 1: Select By percentage and then input the corresponding percentage

    Step 2: Set up the maximum discount value:

    b.pngNo limit: No discount amount limits per voucher application.
    b.pngSet amount: Input the maximum discount amount limit per voucher application.

    Step 3: Input the minimum order value to be applicable to the voucher

    b.pngClick Add new setting to add more voucher settings
    b.pngInput the total number of vouchers
    b.pngEnter the maximum number of times a buyer can apply for the voucher and the maximum number of uses in the given period.

    Note: The “Minimum order price” applied in the following setting must be greater than the “Minimum order price” applied in the previous setting.

  4. Set up the voucher display & applicable products

    Select voucher display settings

    • Select Display on all pages: show on homepage, product page, cart and also share on Soctrip Merchant Live, reach maximum buyers.
    • Select To be shared through voucher code: make vouchers unpublic, only share via the code.

    Select products for applying vouchers

    • Apply to all shop products:

      Select All products to apply the voucher for all products
    • Apply to certain shop products:

      Step 1: Select Specific products

      Step 2: Click Add product

      b.pngSelect a product category for searching
      b.pngEnter a product name for searching

      Step 3: Tick the product checkboxes to apply the voucher

      Step 4: Click Add to finish adding the product
    • Apply to shop product categories:

      Step 1: Select Category

      Step 2: Click Select categories

      Step 3: Choose a category to apply the voucher

      Step 4: Click Choose to finish selecting the category
  5. Check all set-ups.

    Note: The system only allows editing of upcoming voucher information. You can view a preview of vouchers on the right side of the screen to easily check and finalize the information.

  6. Click Submit to finish voucher creation
    • Tick Publish to publicize the voucher
Voucher management


In the Marketing channel category, select Voucher management where sellers can track products by status:

  • Ongoing
  • Upcoming
  • Expired
  • Deactivate

b.pngIn the voucher search box, enter a voucher name or voucher code for searching

b.pngTick Show active only to search ongoing vouchers

b.pngClick Sort to sort voucher display order according to the corresponding criteria:

  • A -> Z
  • Z -> A
  • Discount value increase
  • Discount value decrease

b.pngClick Filter to use voucher filters:

  • Select a voucher type to be filtered:
    + Shop voucher
    + Livestream voucher
  • Select a valid time period
    + Tick No expired date to filter vouchers with an unlimited valid period
  • Click Apply to start filter application
  • Click Reset to reselect a filter.
Steps to view voucher details
  1. At the voucher to be viewed the details, click on the mceclip0.png icon
  2. Select View details
Steps to edit a voucher

Note: The system only allows editing of upcoming voucher information.

 

  1. At the voucher to be edited information, on themceclip0.png icon
  2. Select Edit voucher
  3. Update the information to be changed and then click Save to finish.
Steps to deactivate a voucher
  1. At the voucher to be deactivated, on themceclip0.png icon
  2. Click Set deactivate
  3. Nhấn Xác nhận để hoàn tất.

2. Soctrip promotion

Soctrip promotions are Soctrip’s promotional programs that run for a short period of time. The goal of the Soctrip promotions (flash deal) is to stimulate a quick purchase from users by creating a sense of urgency and rarity. These offers are usually limited in quantity, and when time runs out or the product is out of stock, the promotion will end.
Search for a promotion
  • In the search box, enter the promotion name for searching.
  • In the time box, select the time period of the promotion for searching.
Steps to register soctrip promotions
  1. Click Register in the desired promotion
  2. Click Add product to add shop products to the promotion.
    • Click the product status sections to track products waiting for approval, approved, and rejected by Soctrip.
  3. Tick the product checkboxes to add them to the promotion.
    • Select a product category for searching
    • Enter a product name for searching
  4. Click Add to finish adding the product
  5. Input discount percent applied for each product
  6. Input product quantity applied to the promotion.
  7. Input order limits for each product applied to the promotion
  8. Click Submit to finish registration.
  • Click on the mceclip0.png icon to remove the product from the list.
    Note: Products approved by Soctrip cannot be deleted from the Promotion.
  • After the system approval, the product will be included in the Soctrip promotion. This makes shop products highly approachable to customers and increase sales thanks to discounts.
  • At the Soctrip promotion’s main interface, click Modify to update the registered shop promotional product details.

3. Advertisement

For sellers, advertisement is a powerful tool offering many benefits:

  • Increasing product visibility and reach to target customers.
  • Driving traffic and conversion rate, thereby increasing revenue.
  • Being more effective in informing and driving promotions.
  • Standing out from the competition.
Steps to create an ad campaign
  1. Click Create campaign in the upper right corner of the screen
  2. Set up general settings for the ad campaign:

    b.pngEnter a campaign name

    b.pngEnter budget

    b.pngEnter Start Date - End Date to schedule running the ad campaign

    b.pngTick No expired date to have an unlimited campaign runtime
  3. Set up product settings to be applied in the ad campaign:

    Step 1: Click Add product

    Step 2: Select a product category or enter a product name for searching

    Step 3: Tick the product checkboxes to be applied in the ad campaign

    Step 4: Click Add to finish.
  4. Click Submit to finish creating the ad campaign.
  • Click on the mceclip0.png icon to remove the product from the list.
Search and customize ad display


b.pngAt the Advertisement’s main interface, you can customize detailed display of advertising indexes:

  1. Click Custom columns in the upper right corner of the screen
  2. Tick the index checkboxes to display. Uncheck or click on the X icon to hide the indexes from the screen.
  3. Drag and drop each index to set up display order
  4. Click Confirm to finish.

b.pngTo search for your ad:

  • In the search box, enter the ad name for searching.
  • In the time box, select the time period of the ad for searching.
Steps to edit an ad campaign
Note: The system only allows editing of upcoming Ad campaigns.

 

  1. At the ad campaign to be edited, click on the mceclip0.png icon
  2. Select Edit
  3. Edit the information and then click Submit to finish
Steps to deactivate an ad campaign
  1. At the ad campaign to be deactivated, switch on the toggle battat2.png to suspend the ad campaign.
  2. When a confirmation message appears, click Confirm to finish suspending the ad campaign

To reactivate an ad campaign:

  1. At the ad campaign to be reactivated, switch off the toggle battat1.png to continue the ad campaign.
  2. When a confirmation message appears, click Confirm to finish reactivating the ad campaign.
Steps to delete an ad campaign
  1. At the ad campaign to be deleted, click on the mceclip0.png icon
  2. Select Delete
  3. When a confirmation message appears, click Delete to finish deleting the ad campaign.

4. Soctrip voucher

In addition to vouchers from sellers, Soctrip also regularly launches attractive vouchers that reduce prices and shipping fees for users. Sellers can register to participate in Soctrip vouchers to attract customers, boost sales, thereby increasing business efficiency.
Steps to register a Soctrip voucher program
  1. At the program to be registered, click Register
  2. Click Add product for adding the shop products to the program
    • Click status sections to track products waiting for approval, approved, and rejected by Soctrip
  3. Tick the product checkboxes to apply the vouchers
    • Select a product category for searching
    • Enter a product name for searching
  4. Click Add to finish adding the product.
  5. Click Submit to finish the registration.
  • Click on the mceclip0.png icon to remove the product from the list.
    Note: Products approved by Soctrip cannot be deleted from the Voucher program.
  • After the system approval, the products will be included in Soctrip's voucher program. This significantly influences the customer's purchasing decision thanks to the discounted product and reduced delivery cost.
  • At the Soctrip voucher’s main interface, click Modify to update the registered voucher product details.
Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request