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Livestream campaign

Livestream campaigns are a lower-cost tool than many traditional forms of advertising but offer many outstanding benefits:

  • Two-way communication channel helps enhance customer interaction and engagement.
  • Time- and quantity-limited offers in livestreams create a sense of urgency, prompting buyers to make quick decisions.
  • The ability to showcase product details and answer questions instantly increases the conversion rate from viewers to buyers.
  • Viewers can share livestreams, helping to expand their reach and attract more potential customers
  • Soctrip provides detailed data and reports on the effectiveness of the livestreams, helping sellers analyze and improve business strategy.

 

The Campaign list section helps sellers track livestream strategies by status:

  • Ongoing
  • Upcoming
  • Ended
  • Completed (livestream campaigns timed out)

b.pngIn the campaign search box, enter a campaign name to search

b.pngTick Show active only to track public campaigns

b.pngClick Filter to use campaign filters:

  • Select a period to filter campaigns, and then click Apply
  • Click Reset to reselect a filter.
Steps to create a livestream campaign
  1. Enter basic information:
    • Enter a livestream title
    • Enter a description
    • Add images
    • Select a start time and an end time for the campaign
    • Select Soctrip suggestion: Campaigns appear according to Soctrip’s suggestion (reach maximum buyers)
    • Select Only for followers: Campaigns only appear on followers’ feed
  2. Add applicable products and vouchers in the Livestream campaign:
    • Add products:

      Step 1: Click Add product

      Step 2: Tick the product checkboxes to add them to the campaign
      b.pngSelect a product category for searching
      b.pngEnter a product name for searching

      Step 3: Click Add to finish.
    • Add vouchers:

      Step 1: Click Add voucher

      Step 2: Tick the voucher checkboxes to add them to the campaign
      b.pngEnter a voucher name for searching

      Step 3: Click Add to finish.
  3. Opt to send notifications to shop followers:
    • Select When completing the livestream creation to send a notification at its start
    • Select Before livestream starts to send a notification at a certain time before the livestream starts.
      b.pngSelect a time to send notifications to followers.
  4. Save the livestream campaign:
    • Tick Publish this campaign to make the campaign public
    • Click Save to finish
    • If you want to go live after saving, click on the action icon in the campaign list and then select Go live to start livestreaming

    For saving the campaign and going live immediately:

    • Tick Publish this campaign if you want to make the campaign public
    • Click Save & Go live to save and start livestreaming
    • Check the microphone and camera, and set up livestream parameters
    • Complete post details:
      b.png Edit the title
      b.pngEdit the description
      b.pngUpload images
    • Click Go live to start livestreaming

    At the livestream preparation interface:

    • Check the device in the Sources box on the left side of the screen
    • Check the internet connection in the Internet speed box on the left side of the screen
    • Check the products and vouchers applied in the livestream in the Shop livestream box on the left side of the screen
    • Click Copy link to share the livestream using the link
    • Click Start livestream to go to the live interface

    At the live interface:

    • Viewer statistics, engagements and comments display above the livestream screen Your and viewers' comments display to the right of the livestream screen Click on the icon to turn on/off the microphone and camera.

STEPS TO PIN A PRODUCT:

  1. Click on the Products section in the Shop livestream box on the left side of the screen
  2. Click Show at the product to be pinned on the livestream screen. Click Hide to unpin the product.

STEPS TO PIN A VOUCHER:

  1. Click on the Vouchers section in the Shop livestream box on the left side of the screen
  2. Click Show at the voucher to be pinned on the livestream screen. Click Hide to unpin the voucher.

VIEW ORDERS PLACED DURING THE LIVESTREAM:

  • Click the Livestream orders section in the Shop livestream box on the left side of the screen. The system displays each order with the order code, number of products, customer name and total order value.
  • Click End livestream if you want to stop the livestream.
Steps to edit a livestream campaign

Note: The system only allows editing of upcoming and ended livestream campaigns.

 

  1. In the livestream campaign to be edited, click on the mceclip0.png icon
  2. Select Edit
  3. Edit the campaign details, then click Save to finish.
Steps to view livestream campaign details
  1. In the livestream campaign to be viewed details, click on the icon mceclip0.png icon
  2. Select View details.
Steps to clone a livestream campaign
  1. In the livestream campaign to be cloned, click on the icon mceclip0.png icon
  2. Click Clone
  3. Edit the information, then click Save to finish cloning.
Steps to delete a livestream campaign

Note: The system only allows deleting of upcoming and ended livestream campaigns.

 

  1. In the livestream campaign to be deleted, click on the mceclip0.png icon
  2. Click Delete
  3. When a confirmation message appears, click Delete to finish.
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