Tracking advertising metrics helps you capture and analyze the effectiveness of advertising campaigns in detail and accurately.
- Go to your Fanpage interface, click Advertise
at the top of the fanpage
- Select the type of account to create ads: click on the account box located in the upper left corner of the screen and select the type of ad account to manage, including: Personal account, Business account or Shared business account.
- Select the Campaign item in the left column of the advertising manager interface
- Select the corresponding campaigns/ads group/ads for which you want to track ad metrics.
- Go to your Fanpage interface, tap on Advertise
- Choose an ad account by tapping your personal account name at the top of the screen, then select: Personal account, Business account or Shared business account
- Select the corresponding campaigns/ads group/ads for which you want to track ad metrics.
Here you can view and track important metrics such as:
- Status: Displays the current activity status of each campaign, ad group, or ad
- Budget: Shows the allocated budget for the ad
- Total cost: Indicates total ad spending within a specific time frame.
- Visits, Clicks: Shows the number of times users tapped on ads including articles, images, message buttons.
- CTR: Shows the percentage of users who viewed and tapped on the ad.
- CPC: Shows the average cost that individuals/businesses have to pay for each time a user taps on an ad.
- Result: The rate of successful conversions such as purchases, registrations, etc. on the number of visits to the ad's landing page.
- Bidding (Ad groups only): Shows how competitive you are with other advertisers in an auction to show your ad (applies to ad groups with optimized placements+)
- Ad Schedule (Ad groups only): Predetermined schedule to regulate advertising time (applicable to advertising groups that set a comprehensive budget)
- Impressions (Mobile only): measures the number of times your ad is displayed on a user's screen. Each time an ad appears on the user interface, whether the user interacts or not, is counted as an Impression.